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3 Ways to Grow Profits During the Coronavirus Outbreak |
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At TurnKey Marketing we look at every situation as as opportunity for our clients. While some dealers might be worrying about where their sales will come from, opportunistic dealers are aggressively and creatively attacking the market. Below are 3 areas that stores should consider to help them continue to grow profits. Remember, the grass is green where you water it, so use a fire hose instead of a garden hose!
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1 Build Confidence in Your Team |
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Your staff must be completely bought in that now is as good a time as any to break records! Fire up the sales team with an additional bonus/contest and a strong assurance that you are going all in to hit the teams goals! |
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2 Leverage Your Database |
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Get in front of your database quickly and frequently with reasons to buy and service! Consider mobilizing a comprehensive outreach using social, digital, website graphics, direct mail and good ol’ fashion phone calls. This is the low hanging fruit and they will be excited about what you are going to offer them. Create opportunity as opposed to reinforcing concern. |
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3 Offer to Go to Your Customer |
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Remove barriers that prevent some people from coming into your dealership and purchasing now. While some people are preferring to avoid crowds right now, its important to offer free vehicle delivery to the customer. Also, consider removing purchase barriers by offering no payments until Summer 2020, etc. Bottom line, make the purchase experience frictionless and easy. |
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Your Partner In Generating More Profit At Your Dealership |
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We opened our doors in 2002 with our fundamental foundation being to increase profits for our clients. Our highly experienced staff works with many of the largest volume dealerships in the country. We're large enough to serve you, yet exclusive enough to know you. Learn more about TurnKey Marketing, we think you'll be pleasantly surprised.
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Copyright © 2020 TurnKey Marketing. All rights reserved. |
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