Power Panel on Fixed Ops Marketing with Google & Facebook: Best Practices to Enhance Your Service Marketing

Wednesday, October 17, 2018: 1:20 PM – 2:10 PM

SPEAKERS

Description

We’ve all been there at times; running circles in a dizzying hunt for the next best thing and left with only mediocre results. We live in a complex dealership marketing world filled with a myriad of new ideas, that dealership managers are left to sift through. This data-driven session will focus in on the latest proven best practices that have been realized from this year’s new ideas. Topics will include search, social, sales process as they relate to variable operations and a special section on enhanced fixed operations marketing. Bring your notepad, iPad, any pad and get ready to take notes that you can bring back to your dealership and implement in a frictionless manner. This educational session will provide you with physical materials to enhance your learning. If you like learning something new in a high energy and fun atmosphere, then you’ll love this session!

Objectives

• Learn enhanced voice search, go-to lead gen. techniques, and advanced social optimization methods.
• Learn how to get your service marketing out of the stone age and use transaction-based advertising with improved ad formats and targeting.
• Increase your closing ratio on existing opportunities with these simple changes.

More Info

• Intermediate Class
• 50-Minute Educational Session

Tracks

• Marketing & Advertising – ALL
• Marketing & Advertising (Fixed Ops)
• Marketing & Advertising (Mobile)
• Marketing & Advertising (SEO)
• Marketing & Advertising (Social Media)
• Marketing & Advertising (Video)
• Marketing & Advertising (Website)
• Marketing and Advertising (PPC)
• Sales / Variable Ops (ALL)
• Sales / Variable Ops (Lead Handling)
• Sales / Variable Ops (Management)